Cindy Yong

Cindy is the Senior Manager for Marketing & Communications for Asia Pacific at SecondMuse. Based in Singapore, she previously developed and led execution of the communications strategy behind The Incubation Network, our three-year program to scale up innovation reducing ocean plastic and improving waste worker livelihoods in Asia.

Driven by the need to build connections between people and social causes, Cindy is a strong believer in the power of good storytelling and taps on her years of experience to ideate compelling strategies that foster positive brand outcomes. Prior to joining SecondMuse, Cindy has worked across a diverse range of private and public sectors, culminating in a desire to work closely in line with her personal goal to be socially conscious.

"Memento Mori" is one of Cindy's favorite expressions and reminds her of the inevitability of returning to earth and the need to leave behind a better world for future generations. When she isn't delving into existential thoughts, Cindy enjoys baking, staying on top of internet culture, and spending time with her loved ones.