Regenerative Monterey Insights Report

The Regenerative Monterey Insights Report presents key insights from four significant sectors – Tourism, Construction, Agriculture, and Blue Economy – highlighting limitless possibilities for creating a prosperous and sustainable future.

The report reveals how these industries are grappling with certain circumstances. For instance, the laudable $3 billion tourism industry contributes to overcrowding and fuels an “us versus them” tension between locals and residents. Consequently, there is a need for greater awareness of environmental incentives. A challenge the construction industry faces is the proliferation of greenwashing, which is coloring a very grey area when trying to implement best regenerative practices. Farming comes with its own intense challenges, too; as one farmer puts it, “I’m fighting not for myself but for my children.” Lastly, the blue economy is seeing a decline in kelp forests that provide food and shelter for commercial fisheries, presenting a grim outlook.

The Regenerative Monterey Initiative will demonstrate what is possible to build a more regenerative, equitable, and diverse economy that integrates all socio-economic levels, new ideas, and reshapes traditional business sectors to become social and environmental leaders - building relational wealth.

The initiative was supported by the SecondMuse Foundation and a pool of donors.